Internally, video sharing was the most effective, with 48% of respondents seeing benefits. However, blogs were the most useful tool for external relationships, with 51% claiming to have benefited for customer-related purposes as well as for working with external partners and suppliers. Social networking also ranked high, with 48% seeing customer-related benefits and 49% reporting benefits related to external partners and suppliers. RSS, wikis, and podcasts ranked above 35% in all categories.
52% of respondents said Web 2.0 tools increased marketing effectiveness, 43% reported higher customer satisfaction and 38% said Web 2.0 reduced their marketing costs. The high-tech/telecom industry (unsurprisinly) reported customer-related benefits most frequently (65%). However, business/legal/professional services firms were not far behind, at 60%, revealing that the benefits of social media can and do extend beyond the tech industry.
5 comments:
I am really interested in this
Social media has really done more good in the business world... I think you would love this too Student credit card bank of America
social media has brought about integrity and many more medium of communication. thank you for this update
I have been looking for this update for some time now, coming across your blog was an answer to my question. thank you for sharing, I will be coming from time to time for more. see here
I just really wanted to say you have quite an amazing blog here. The way you write your articles makes it so easy for users to resonate. I must say, I am really impressed. I too am a blogger and I know the kind of work you have to put into an article to make it this amazing. I really do hope you can take a second to check out my website @ marketncard.com.
Post a Comment